Know what you're saying.
Clarify the message, audience, positioning, and next move before spending energy making more content.
Media strategy for culture-forward ideas
Make the idea matter. Make the story travel.
I help artists, brands, podcasts, and entertainment teams turn good ideas into clear media strategies, compelling content, and creative experiences that connect with people.
Atlanta, GAIndependent by designCulture-led, strategy-minded
Strategy / Story / SoundJW — 01
Independent media consultancyCreative instincts.
Clear direction.
Thoughtful execution.
Clear direction.
Thoughtful execution.
The point of view
Good media is more than content. It's a connected system.
The strongest work connects the story, the audience, the creative, and the plan behind it. I bring those pieces together so each part has a purpose.
Make it feel like you.
Build a recognizable voice and visual/audio language without losing the personality that made the idea worth sharing.
Make the work work harder.
Connect production, distribution, partnerships, and measurement into a practical plan that can be repeated and improved.
Ways to work together
Clear direction, from the first audit to ongoing partnership.
Engagements are shaped around your goals, capacity, timeline, and deliverables. Start with a focused project or build a longer-term working relationship.
01 / Diagnose
Media Audit
A practical look at what's working, what's missing, and where your media presence can become more intentional.
- Brand, website, and channel review
- Content and audience observations
- Competitive positioning scan
- Prioritized action plan
02 / Plan
Media & Content Strategy
Turn a broad ambition into a clear roadmap for what to say, where to show up, and how to measure progress.
- Audience and message definition
- Content pillars and platform roles
- 30-day content or campaign plan
- Success measures and next steps
03 / Partner
Ongoing Consulting
A strategic sounding board and creative partner for teams that need consistent direction, not just a one-time document.
- Regular strategy sessions
- Creative direction and campaign development
- Content and production oversight
- Performance reviews and iteration
04 / Produce
Creative & Audio Production
Support for the making of the work—grounded in hands-on experience across music, audio, podcasts, and creative projects.
- Podcast and audio production
- Sound design and music production
- Creative and production coordination
- Branded content and event concepts
Pricing is scoped to each engagement rather than published as a fixed menu. A written proposal confirms deliverables, timeline, fees, and any production costs before work begins.
The working process
Thoughtful by design. Practical by default.
A simple process keeps the work collaborative and makes it clear what happens next, from first conversation through delivery.
Listen & assess
Understand the goals, current challenges, audience, resources, and what success should look like.
Find the opportunity
Identify the strongest story, strategic gaps, and highest-value moves for the project.
Build the plan
Translate insights into priorities, creative direction, deliverables, and a workable timeline.
Make & refine
Support execution, review what lands, and refine the approach based on evidence and feedback.
Selected experience
Different formats. One through-line: creative work with intention.
A starting selection of projects and experience that inform this consultancy. Case-study details can be expanded as project scope, role, and supporting evidence are finalized.
Artists & Music01 / Music
What I offer
- Artist development
- A&R consulting
- Release strategy
- Content strategy
- Creative direction
- Music branding
- Production
- Media outreach
Podcasts & Digital Media02 / Media
What I offer
- Podcast strategy
- Audio production
- Video/podcast content
- Content repurposing
- Audience development
- Social strategy
- Production management
Brands & Entertainment03 / Brands
What I offer
- Media strategy
- Brand storytelling
- Campaign development
- Creative direction
- Event/media strategy
- Content production
- Partnership development
Independent media consultantAtlanta, Georgia · Available for select projects
Atlanta, Georgia · Available for select projectsAbout Jaxon
At the intersection of sound, story, and culture.
Jaxon Wayne is an Atlanta-based media professional, producer, and creative consultant whose experience spans audio production, music, A&R, podcasting, branded content, live events, and creative direction.
Working under the artist and producer identity JACK80, he understands the creative process from the inside: the instinct behind an idea, the work it takes to shape it, and the strategy needed to help it find its audience.
“The goal isn't just to make more content. It's to make the right work, for the right audience, with a reason behind it.”
Media strategyAudio productionA&R / musicCreative directionPodcastsLive experiences
Start a conversation
Have an idea that needs a clearer path?
Share a little about what you're building, what feels stuck, or what you want to make possible. I'll use the details to shape a useful first conversation and determine whether we're a fit.
For now, inquiries can go directly to the email below. The form opens a pre-addressed email draft in your email app; it does not submit information to a server.
jaxonwayne80@gmail.com ↗